Minea vs AdSpy: Which Adspy Tool is Best in 2025?

Minea specializes in spying on winning ads and products across TikTok and Shopify. AdSpy built its reputation helping marketers track top-performing campaigns on Facebook and Instagram.

In this breakdown, I’m gonna compare both so that you make the right choice. But before we get into it, let me show you a quick comparison.

Minea vs AdSpy: A Quick Comparison

Feature	Minea	AdSpy
Platforms covered	Facebook, TikTok, Pinterest, plus Shopify shop tracking	Facebook and Instagram only
Ad database size	Minea claims hundreds of millions of ads, often cited as 200M to 900M	AdSpy shows about 187M ads logged in its archive
Ease of use	Modern dashboard, simple filters, friendly to beginners	Data heavy interface, learning curve, designed for pros
Filters	Product and store filters, AI search, influencer tracking	Deep ad text, advertiser, likes, comments, affiliate IDs
Pricing	Starter $49, Premium $99, Business $399, with trials and credits	$149 per month for full access
Best for	E-commerce sellers, dropshippers, influencers	Affiliate marketers, agencies, advanced ad buyers

My take: Minea feels like a discovery tool built for product hunters. AdSpy is the raw data machine built for affiliates and power marketers.

Minea Overview

Minea is an all-in-one ad spy and product research platform launched in 2021 to serve ecommerce entrepreneurs, with a strong focus on dropshipping.

Its database contains over 900 million ads from Facebook, Instagram, TikTok, Pinterest, and Snapchat, giving users a broad view of competitor strategies and product trends.

The platform adds 75,000+ new ads daily, ensuring insights are current and trend-spotting happens before products hit saturation.

Minea also leverages AI-powered product discovery and reverse image search to help entrepreneurs identify profitable products and track down suppliers faster.

In short, Minea combines ad intelligence and product research into a single system, making it one of the most comprehensive tools for ecommerce growth.

AdSpy Overview

AdSpy is one of the oldest ad spy platforms that’s been operational since 2019, specializing in Facebook and Instagram ad intelligence.

It has a database of 187.7 million ads spanning 225 countries and 88 languages, making it the most extensive Meta-focused archive available.

Want to know how a fitness brand in New York or a beauty label in Tokyo is running ads? AdSpy shows you.

In many AdSpy review posts, marketers call it the king of precision. Affiliates use it to copy angles, study creatives, and build offers that scale.

Case studies in niches like skincare, gadgets, and snack subscriptions often point back to research done in AdSpy.

On the flip side, it is not the easiest tool to start with. The interface can feel heavy, but for agencies and pros, that is exactly what makes it valuable.

Minea vs Adspy: Feature by Feature Breakdown

Now that we’ve gone through the basics and know how these platforms work, let’s get in-depth feature by feature and figure out which one would be most suitable for your business.

Ad Database Size & Freshness

Minea tracks more than 921 million ads across Facebook, Instagram, TikTok, Pinterest, and Snapchat. It adds over 90,000 new ads daily and shows full ad history, from launch to decline.

On Facebook, you can even filter by reactions like “love” or “anger” to spot products that spark emotion. TikTok and Pinterest data make it easier to catch early viral trends before they spread.

AdSpy, by comparison, holds about 187 million ads focused almost entirely on Facebook and Instagram. Its strength is depth.

You can trace campaigns years back, making it a reliable tool for affiliates studying long-term performance.

Winner: Minea (broader approach, fresher updates, richer trend insights)

Ease of Use & UI

Minea feels simple from the start. The dashboard is clean, filters are easy to find, and product tracking is presented visually.

Beginners often say they feel confident within an hour of using it.

AdSpy takes the opposite path. Its interface is packed with filters, data columns, and archived ads.

Power users love the control, but newcomers often need time to adjust.

Some reviewers note it took nearly a week before they felt comfortable combining filters effectively.

Winner: Minea (clean design, faster learning curve, beginner-friendly experience)

Advanced Filters & Search

Minea focuses on speed. You can sort by country, platform, niche, or even product type like “evergreen” versus “wow products.”

It also adds influencer tracking. Type in “LED light,” and Minea might show TikTok creators in Spain driving sales with mood lamps.

For dropshippers, this means moving from idea to action quickly, spotting trends before they saturate.

AdSpy, on the other hand, is surgical. You can filter by ad text, advertiser, likes, shares, media type, affiliate IDs, or even emojis.

If you want every fitness ad that uses “🔥” and has more than 5,000 likes, AdSpy pulls it up instantly.

This level of precision gives agencies the proof they need to pitch data-backed campaigns.

Winner: Minea (faster filtering, influencer insights, better for catching trends early)

Product Research Capabilities

Minea is built for discovery. Its AI scans products across multiple platforms and assigns success scores so you can spot winners early.

With features like Success Radar, it highlights products gaining momentum weeks before they show up in other tools.

Users can also run reverse image searches to trace suppliers, check daily top product lists, and see analytics that tie ads directly to store performance.

For dropshippers, filters separate WOW products from evergreen or seasonal items, making it easier to focus on what fits their strategy.

AdSpy is built for dissection. It specializes in Facebook and Instagram, giving affiliates deep insights into how products are promoted and how campaigns evolve over time.

The platform connects with affiliate networks, tracks offers, and even bypasses cloaked landing pages to show real funnels.

Its standout is the ability to search ad comments, turning customer reactions into product intelligence.

This makes it powerful for refining angles and understanding how products resonate, although its Meta-only scope limits discovery beyond that ecosystem.

Winner: Minea (earlier trend detection and broader product discovery features)

Pricing & Value for Money

Tool	Pricing	Structure	Best For
Minea	Starter $49, Premium $99, Business $399	Credit-based with tiered plans	Beginners, dropshippers, and teams needing flexibility
AdSpy	$149 flat monthly	Unlimited access, no tiers	Agencies, affiliates, and pros focused on Meta ads

Minea’s pricing is flexible, with options for different budgets and multi-platform coverage.

AdSpy keeps it simple with one flat fee, which appeals to power users but feels expensive for beginners.

Winner: Minea (more flexible entry points and better value for multi-platform use)

Just in case you’re low on budget, you can try Adnosaur. Since we don’t have any affiliate program running or affiliated coaches, our plans are fairly priced.

What Customers Say About Minea and AdSpy?

Minea has a rating of 3.7 on TrustPilot. Here’s what the top 4 reviews look like:

If we take a look at Adspy, they don’t even have a claimed profile like Minea.

Out of 5, they’ve got only 2.4 rating too. That’s red alert 1.

Now if you see negative reviews or no recent reviews at all. That’s red alert 2.

For your convenience, I also looked on Reddit. Some users complained that Minea’s credits get consumed faster. For AdSpy, most users complain about missing and outdated ads.

Source: r/ppc, r/dropship

Which Tool is Best for You?

Choose Minea if:

You are a beginner who wants an easy learning curve
You run a dropshipping store and need Shopify + influencer tracking
You want to spot product trends across TikTok, Pinterest, and Meta before they peak
You prefer a modern dashboard that feels quick and visual

Choose AdSpy if:

You are an affiliate who needs precise filters on Meta ads
You run an agency and want to analyze competitor campaigns in detail
You care about historical depth to see how ads perform over time
You prefer unlimited searches without credit limits

Most sellers start with Minea to chase fresh trends, then graduate to AdSpy when they need to dissect campaigns with surgical precision.

Winner for fast discovery: Minea

Winner for deep analysis: AdSpy

Just in case you’re still confused, you can choose Adnosaur if you need:

Unsaturated product: Only 500 members are allowed at a time.
Fair pricing: The plan starts at $10/month because we don’t affiliate with middlemen or run a partnership program.
Handpicked winners: Get products matched directly to your niche and country. The best part? You can use 1-click push to store feature too.

Sounds good? You can try it here.

Minea vs AdSpy: Some FAQs You Might Have

Is Minea better than AdSpy?

Minea vs AdSpy FAQ comes down to speed versus depth. Minea is better if you want to quickly spot trends, track influencer campaigns, and test products. AdSpy is better if you need precise filters and competitor creative insights. Neither is “better” overall; it depends on your strategy.

Does AdSpy still work in 2025?

Yes, AdSpy still works in 2025. Its Facebook and Instagram database is one of the largest and most trusted in the ad spy space. For affiliates and experienced marketers, it remains a core tool.

Are there free ad spy tools?

There are free ad spy tools, but most have limited features. Facebook Ads Library is one option, but it lacks advanced filters. Free versions are fine for browsing, but serious marketers usually invest in paid ad spy tools for TikTok, Facebook, and Instagram, like Minea or AdSpy.

Does Minea cover TikTok ads?

Yes, Minea covers TikTok ads along with Facebook and Pinterest. This makes it one of the few tools tracking TikTok trends in real time. For sellers chasing viral product waves, that coverage is a big advantage.

What are some alternatives to AdSpy?

Alternatives to AdSpy include Adnosaur, Minea, BigSpy, and PowerAdSpy.

What are some alternatives to Minea?

Alternatives to Minea include Adnosaur, BigSpy, and Dropispy. Each one focuses on slightly different areas. If you want to test and scale faster with unsaturated products, Adnosaur is the way to go.

Are ad spy tools good for Instagram ads?

Yes, ad spy tools are great for Instagram ads. Within two weeks, Adnosaur’s biggest beta client’s winning rate improved from 16% to 31% on average across six stores.